Post by account_disabled on Mar 9, 2024 20:08:42 GMT -8
A little more time planning activities, especially if you are inspired by sporting events, of the presidential elections (because then there is the possibility that something unexpected will actually happen). However, to tackle real time marketing you need to monitor what is happening in the world and keep up. Google Trends, Growing Retail Categories or hashtags can be useful tools to find what is gaining popularity on social media. Above all, however, remember that RTM campaigns must be in line with the brand's values and be created with good taste. Not every high-profile topic has potential. Incompetent actions can cause an image crisis.
Recommended reading: 10 tips to improve your online reputation Examples Brazil Telegram Number Data of real time marketing Now that you know the theory it's time to take a look at the practice. Here are five examples of brands that have succeeded in creating creative real-time marketing campaigns. 1. Oreos Almost legendary, often cited as the perfect example of a real time marketing campaign is provided by Oreo. During a stadium blackout during the Superbowl in 2013, the popular cookie brand didn't wait long to post this post on Twitter: And since the Super Bowl has millions of viewers, Oreo's post quickly took over social media.
Dunkin Donuts Popular memes on the web can also be an inspiration for creating an RTM campaign. Remember the "controversial" dress that some saw as blue and black and others as white and gold? The American chain Dunkin' Donuts decided to take part in the discussion with the following post: 3. Kit Kat After the iPhone 6 Plus entered the market, many customers complained that their smartphone was bending in half. The topic quickly became famous on the Internet, earning the hashtag #bendgate on social media. The promotional opportunity was spotted by the Kit Kat brand, whose tweet was shared almost 22,000 times.
Recommended reading: 10 tips to improve your online reputation Examples Brazil Telegram Number Data of real time marketing Now that you know the theory it's time to take a look at the practice. Here are five examples of brands that have succeeded in creating creative real-time marketing campaigns. 1. Oreos Almost legendary, often cited as the perfect example of a real time marketing campaign is provided by Oreo. During a stadium blackout during the Superbowl in 2013, the popular cookie brand didn't wait long to post this post on Twitter: And since the Super Bowl has millions of viewers, Oreo's post quickly took over social media.
Dunkin Donuts Popular memes on the web can also be an inspiration for creating an RTM campaign. Remember the "controversial" dress that some saw as blue and black and others as white and gold? The American chain Dunkin' Donuts decided to take part in the discussion with the following post: 3. Kit Kat After the iPhone 6 Plus entered the market, many customers complained that their smartphone was bending in half. The topic quickly became famous on the Internet, earning the hashtag #bendgate on social media. The promotional opportunity was spotted by the Kit Kat brand, whose tweet was shared almost 22,000 times.