Post by amirmukaddas on Mar 13, 2024 22:20:45 GMT -8
Consumers, during the product choice process, are influenced by two aspects that have a more or less direct connection with marketing and advertising: brand loyalty and brand stickiness . These are two different effects that need to be kept distinct from each other. If brand loyalty refers to the consumer's tendency to repurchase the product belonging to a specific brand, brand stickiness refers, instead, to the tendency of a brand to remain well imprinted in the consumer's mind (an aspect which is not necessarily linked to a concrete purchase, unlike the previous one). Simply put, brand stickiness is the final result that any marketing campaign expects to achieve, as it represents the ability of a brand to stand out among all the others in the mind of the potential buyer.
There are agencies that have built their work on brand stickiness, such as Sticky Branding , a strategic branding and business development consultancy company that works closely with clients in order to grow their brand and significantly improve their sales performance . As is underlined on this company's website, branding is not just made up of logos and slogans, but is also closely linked to the relationship Denmark Telegram Number Data with the consumer . It is in these terms that we need to think: “What is the first brand consumers think of? What brand are they aiming for? What is the reference brand?” . And all the best-known brands, both nationally and internationally, have one simple thing in common: they are chosen first thanks to the bond they have established with the customer . In other words, thanks to their brand stickiness .
We can talk about brand stickiness in any market sector and large companies such as Samsung, Apple, IBM, Google, Amazon, Nike, Ferrari, Coca-Cola, Starbucks, McDonald's are a clear and direct example of this. A "sticky" brand is able to attract an ever-increasing number of consumers , with a consequent increase in terms of sales , revenues and, inevitably, notoriety . The fact that brand stickiness can permeate brands in any product category does not imply, however, that any company can be capable of becoming "sticky". This is for the simple reason that continuous investment in marketing strategies, products, services, innovation and human capital is necessary . “ Growing a sticky brand is a choice ”: these are precisely the words used by the Sticky Branding agency to underline the active and persistent work that must be implemented to obtain a brand with the right degree of stickiness.
There are agencies that have built their work on brand stickiness, such as Sticky Branding , a strategic branding and business development consultancy company that works closely with clients in order to grow their brand and significantly improve their sales performance . As is underlined on this company's website, branding is not just made up of logos and slogans, but is also closely linked to the relationship Denmark Telegram Number Data with the consumer . It is in these terms that we need to think: “What is the first brand consumers think of? What brand are they aiming for? What is the reference brand?” . And all the best-known brands, both nationally and internationally, have one simple thing in common: they are chosen first thanks to the bond they have established with the customer . In other words, thanks to their brand stickiness .
We can talk about brand stickiness in any market sector and large companies such as Samsung, Apple, IBM, Google, Amazon, Nike, Ferrari, Coca-Cola, Starbucks, McDonald's are a clear and direct example of this. A "sticky" brand is able to attract an ever-increasing number of consumers , with a consequent increase in terms of sales , revenues and, inevitably, notoriety . The fact that brand stickiness can permeate brands in any product category does not imply, however, that any company can be capable of becoming "sticky". This is for the simple reason that continuous investment in marketing strategies, products, services, innovation and human capital is necessary . “ Growing a sticky brand is a choice ”: these are precisely the words used by the Sticky Branding agency to underline the active and persistent work that must be implemented to obtain a brand with the right degree of stickiness.